It is a well-known engineering principle, that you should always use the weakest technology capable of solving your problem - the weakest technology is likely the cheapest, easiest to maintain, extend or replace and there are no sane arguments for using anything else.

The main problem with this principle is marketing - few people would sell you a 10$ product that can solve your problem for ever, when they can sell you a 1000$ product, with 10$ per month maintenance cost, that will become obsolete after 10 years. If you listen to the “experts” you would likely end up not with the simplest, but with the most advanced technology.

And with software the situation is particularly bad, because the simplest technologies often cost zero, and so they have zero marketing budget. And since nobody would be benefiting from convincing you to use something that does not cost anything, nobody is actively selling those. In this post, I will try to fill that gap by reviewing some technologies for web publishing that are based on plain text and putting forward their benefits. Read on to understand why and how you should write everything you write in plain text files and self-publish them on your own website.